Manufacturers' Warranties -- Dealer Communicator Article

The following is a 1998 article about manufacturers' warranties in the printing industry.
It was published in the Dealer Communicator Magazine.
It was one of many articles written for DC by freelance writer David Citron.

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online help, and software manuals, at Tech Writer info.

Copyright 1998, 2009 by David Citron.

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Article begins below this front page picture.
	"A manufacturer with a shorter warranty ...I'm less likely to sell their product. All it takes is one time, of getting no factory support 90 days after the purchase, and I'm not going to sell that product again." .
	Tripp is enthusiastic about some companies' innovations in improving warranties. For Epson's new color proofer, Tripp says, "the warranty program breaks all records." Books About Warranties
	"If yearly warranty cost is more than 7% of purchase price, customers perceive it as too expensive."

Page hatched on: February 2, 2009 Originally published in Dealer Communicator Magazine in: June 1998

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